Display, Display, Display. In the store owners or vendors world, those three words mean the exact same as the words, "Location, Location, Location" mean in the real estate world. While browsing some small shops and also vendors at street fairs and flea markets you cannot help but notice horrid displays. From dirty, to cheap looking to simply ugly. The displays scream "Amateur". When a customer detects an amateur shop owner or vendor their first reaction is to............. Read more

You are closing a sale, you have helped the customer decide and the customer likes their purchase and is satisfied with the transaction. You have covered everything and it all appears fine. However you forgot one of the most important things in a business and the very survival of your business is dependent on it. The ultimate question is how do you get your business to stand out and be remembered by your customers?........... Read more

The sale is complete, your customer just purchased a mid to high priced piece of jewelry. You have made a fair and respectable profit from the sale. You give the customer a flimsy paper box, you put it in a see through plastic bag and say thank you. Your customer leaves without saying anything. As your customer arrives at home he/she looks at the piece of jewelry and then at the presentation. Since the majority of jewelry purchases are a gift your customer now possesses........ Read more

Whether you sell diamond or costume jewelry you have competitors, so drive ahead of your competitors by simply adding colors to your packaging. Most jewelry retailers generally display on black velvet or beige displays. They also generally give the customer either a white cotton box or if selling high quality jewelry a generic black velvet box. Some of them even display their products inside these boxes. Using these plain colors is standard in the industry and also boring. By using colored jewelry displays and colored jewelry boxes................. Read more