The sale is complete, your customer just purchased a mid to high priced piece of jewelry. You have made a fair and respectable profit from the sale. You give the customer a flimsy paper box, you put it in a see through plastic bag and say thank you. Your customer leaves without saying anything.
As your customer arrives at home he/she looks at the piece of jewelry and then at the presentation. Since the majority of jewelry purchases are a gift your customer now possesses a fine piece of jewelry in a cheap box. The fine piece of jewelry your customer purchased now looks like a cheap piece of jewelry. Your customer is suddenly annoyed. The box you gave your customer is something you might put jewelry worth a couple of dollars inside. Here you displayed at your business this fine piece of jewelry on a nice velvet jewelry display. You made your profit and then went cheap on your customer. A cheap box and a flimsy bag. You customer now debates whether he got a fair price. If your customer gives this jewelry piece as a gift he is apprehensive about it as the box is low grade.
This is not how you want your customer to feel. Unhappy customers are not repeat customers.
The jewelry box you give to your customer after the sale should match the quality of the jewelry the customer purchased. Sure if it was lower priced piece of jewelry then a Cotton Filled Box is fine, as long as the cotton filled box is a decent quality. We strongly recommend Made in USA Cotton Filled Boxes. On better jewelry, you may want to give your customer a Leatherette Metal Box. On fine jewelry you may want to raise the bar and give your customer a Mahogany Jewelry Box.
As for bags, it’s the same principle, a Paper Merchandise Bags may be used on lower grade jewelry. But the better the jewelry the better the bag. From Low Density Thank You Bags to higher priced Frosty Shopper Bags.
Matching the jewelry with the packaging is important in generating future repeat sales. It’s not wise to cut corners before, during and after the sale.
See Fetpak’s Entire Line of Jewelry.
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